Our Essential Truth

Core Purpose – Why we exist.

To enrich the lives of cottage lifestyle lovers.

Vision – Where we are going, and how we will know we’re there.

To be recognized as the place to go for the coolest products and amazing experiences to enhance your cottage lifestyle.

Mission – What we do every day to get there.

We are driven to make your cottage vibes even better – more fun, more entertaining and more memorable.

Values – What we believe in; our principles.

We create and celebrate amazing experiences for families and friends.
We are dedicated to building relationships within our communities.
We inspire positivity and generosity.

Position – How we make a difference; how we are different.

We are the best source for the coolest products and amazing experiences to enhance your cottage lifestyle.

Positioning Statement – How we express our difference.

Inspire your style

Character – How we act; our voice.

Outrageously fun
Wildly creative
Surprisingly different
Deeply passionate